10 Elevator Speech Topics Profit-Generating

Elevator speech tutorial with a composed outline sample format an a checklist for finetuning to apply in a lift or in other situations in which you have to come up with a compelling mini-speech about you and your business.

First: this kind of public speaking gives you the opportunity to explain what your company does, and what it means to an investor or customer in the time it takes in a lift to ride to the floor of destination. Therefore it is called elevator speech. This well-spoken and neat business fork-tailored structure is:

  • absolutely not longer than 25 to 30 seconds (count jargon for two);
  • or – in words – approximately 80 to 90 words – average WPM (approx 120 words per minute);
  • or – in sentences – 8 tot 10 sentences:

The goals of this type of speech presentation – a special form of the self-introduction speech – can be:

  • to gain new clients or customers;
  • to build new professional and personal relationships;
  • to increase your influence in sticky policymaking situations.

Fulfill these personal and business goals at an event, a conference or gatherings and networking meetings.
And memorize it by heart.


elevator pitch circular format plan

This model suggestion plan assists you to avoid creating a sales pitch. It must be from your mouth and supporting body language gestures, and about your skills and abilities. Use each idea to write one short powerful sentence.

The 10 speech topics I will explicate right now in the next paragraphs are primers to write a carefully planned and prepared presentation that grabs attention and says a lot in a few words.

Remember: tweak till it fits your personality and decisive nature.

1. Smile to your counterpart, and open with a statement or question that grabs attention: a hook that prompt your listener to ask questions.
2. Tell who you are: describe you and your company.
3. Tell what you do and show enthusiasm.

4. Tell what problems have solved or contributions you have made.
5. Offer a vivid example.
6. Tell why you are interested in your listener.

7. Tell what very special service, product or solutions you can offer him or her.
8. What are the advantages of working with you? In what do you differ from competative companies?

9. Give a concrete example or tell a short story, show your uniqueness and provide illustrations on how you work.

10. What is the most wanted response? Do you want a business card, a referral or an corporate appointment for a presentation after your elevator speech?


These are other points, questions and business subjects you could ask:

  • Who is your target?
  • How large is your market volume?
  • How do you make profits?
  • What are the background, major milestones and achievements of your team?
  • Who are your competitors, how do they solve a problem? What is your strenght and advantage compared to them? What is your Unique Selling Proposition? Are there special patents or technology? Do you have a special approach in client management? And so on.


STEP 1: First write down all what comes up in your mind.

STEP 2: Then cut the jargon and details. Make strong short and powerful sentences. Eliminate unnecessary words.

STEP 3: Connect phrases to eachother. Your elevator speech address has to flow natural and smoothly. Do not rush, keep eye contact all the time and work steady to the grande finale: the call to action.

STEP 4: Memorize key points and practice out loud – test it with a close relative in the safe environment of your home.

STEP 5: Have you really answered the key question of your listener: What’s In It For Me?

STEP 6: Create different versions for different business situations of your elevator speech. Note them on professional business cards:

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Author: Jim Peterson
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