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Persuasive Writing: A Great Strategy
Persuasive writing strategy called RAFTS developed by Nancy J. Vandeventer to structure persuasive speeches in a blink of an eye. This type of formatting a presentation speech is also useful for writing persuasive essays or research papers. RAFTS is an easy to remember acronym - it stands for these four little terms:
- Role
- Audience
- Format
- Topic
- Strong Verbs
I recommend to every public speaking student to use this structure for their persuasive writing lessons. Education goals:
- To understand context, and background facts and figures.
- To analyze and interpret theories and hot themes.
- To illustrate your skills of understanding and studying difficult matters.
- To arrange a group discussion to persuade.
- For writing persuasive essays.
ROLE
First define your role, try to become another person. E.g. Imagine you are an expert, historical figure, critic, polician, et cetera. Then explore the view points, controversies, theories, and so on of that person. Try to capture the proper tone of voice.
AUDIENCE
Secondly, determine for whom your are talking, what is the audience of your presentation speech? Your class mates, your professor or public speaking instructor, community members, Toastmasters International peers? Try to make a tie to them in your introduction.
FORMAT
What format or speech outline is required? Or, if you are free to choose, what outline arrangement fits the point you want to make? Motivational, inspirational, informative, et cetera?
SPEECH TOPIC
Figure out the what, who, where, when, how and why of your speech topics. Focus and narrow down till you can present an interesting angle.
STRONG VERBS
The use of strong verbs will show your general and specific purpose and let the audience know that you appeal to authority. Convince them to agree with your opinion.
An example:
Role: play a public speaking instructor
Audience: talk to your class mates
Format: problem solution method
Topic: how to overcome fear of public speaking
Strong Verbs: motivational
Fill in other roles, audiences, formats, ideas, and nouns and verbs, and you have your own little rubric for persuasive writing.
Home to Speech Topics Help from Persuasive Writing
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